What We Do

Atul Setia advises on fundraising, M&A, and strategic transactions. What distinguishes this advisory practice is not a generic service offering but the depth and specificity of the experience behind it.

Having personally advised on over $200 billion of transactions at Deutsche Bank — including privatisations for sovereign governments, cross-border mergers, and large-scale capital raisings — across geographies from Latin America to Eastern Europe to South Africa, he brings a level of direct transactional experience that is rare outside the largest investment banks. He understands how institutional capital thinks, how complex multi-jurisdictional deals are structured, and how to navigate the competing interests of governments, boards, shareholders, and regulators.

His experience extends beyond advising on transactions to raising capital directly. At Altima Partners, he structured and launched a dedicated India fund and was involved in fundraising with institutions including the World Bank, Blackstone, Lombard Odier, and QIA — some of the most demanding allocators in the world. He has also bootstrapped and scaled his own ventures, giving him a founder's perspective on capital raising that complements his institutional background.

His advisory work is particularly relevant for companies and founders operating across the UK and India, for businesses in the technology, media, and telecommunications sectors where his heritage is deepest, for real estate and proptech ventures where he has direct operating experience, and for situations where the counterparties include institutional investors, private equity funds, or sovereign entities. He is equally comfortable advising on a growth-stage fundraise as on a complex cross-border sale process.

This is not a large advisory firm. It is one highly experienced principal who brings personal attention, deep judgment, and a network built over three decades at the top of institutional finance and entrepreneurial building.

Atul Setia invests as a principal across both public and private markets. His investment approach was forged at Altima Partners, where he invested and managed approximately $1 billion of India-focused capital across listed equities and private equity — an experience that combined the analytical discipline of a hedge fund with the deep due diligence and operational engagement of a private equity investor.

His investment focus remains centred on India, where his knowledge of the market is built on years of sustained, on-the-ground engagement — monthly travel over a five-year period at Alt